Edwin Cruz

Sr. Product Designer

I'm a Sr. Product designer with 8+ years of experience designing systems, experiences and interfaces for SaSS B2B products.

My Work

Component Library for Mobile

As a Senior Product Designer on the Design Systems team at GoTo, I led the design of a mobile component library to extend our design system to mobile platforms. The library provides a shared set of reusable, accessible components built on design tokens for color, typography, spacing, and motion, ensuring visual and behavioral consistency across multiple apps.

Inbox app

As a Senior Product Designer on the Messaging team, I designed the first proof of concept for the Inbox app and later led the project’s UX through its product–market fit phase.

Meetings scheduling

When I joined GoTo's Out-of-Session team, I contributed to a company-wide initiative to consolidate multiple web and desktop products into a single Electron application that could be rendered across both platforms. My primary focus was bringing together all existing scheduling flows into one unified experience, while also proposing concepts to simplify a complex, multi-layered system shaped by multiple teams and competing priorities.